UI/UX: Customer-Facing Design Projects | B2B Design Projects
Enhancing Indonesia decacorn Gojek GoMart's visit-to-book conversion rate
GoMart, an Indonesian on-demand grocery delivery service, experienced significant drop-offs, with 41% users visiting the homepage and leaving without interacting inside the app. Following a redesign, we successfully increased the visit-to-book conversion from 7% to over 20%.
Improving the reorder rate for a Quick Commerce app in APAC, EU and TR
QCommerce - Foodpanda operates in Asia Pacific and Europe. Despite low QC reorder flow usage, we recognized users' tendency to reorder the same items. Accordingly, we designed a solution that succeeded in boosting the reorder rates, average basket value, and conversion.
UI/UX: Customer Facing Design Projects | B2B Design Projects
Improving GoFood Query Understanding page to reduce user drop off
To minimize user drop-offs and enhance the discoverability of GoFood merchants, I crafted a new Query Understanding experience for unavailable merchants. This initiative led to a notable 2.3% increase in the overall conversion of users entering the search & discovery channel.
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Reducing Cancelation & Contact Rate in APAC, EU and TR
Reducing the overall cancelation and contact rate by designing an Order Confirmation Screen for customers to check their order
B2B Design Projects
B2B e-Procurement marketplace for Tokopedia, largest Indonesian ecommerce
We digitized the traditional procurement process, creating a B2B e-Procurement platform from scratch, opening a new revenue segment for Tokopedia. More, we enhanced procurement team efficiency across the entire process, from discovery to negotiating, purchasing, and billing.
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GoMart Inventory Sync Dashboard to Maintain the Fulfillment Rate
Developed an inventory sync dashboard empowering non-EIM integrated merchants to autonomously update their inventory. This initiative has consistently upheld a fulfillment rate exceeding 95% since 2020, positively influencing overall customer satisfaction, as reflected in the BCR.
Building the Design System & Construction Management Platform for AMODA
Designing a construction management app for AMODA from scratch, and defining the design system from scratch. It's an app that democratizes the construction process and enables everyone to achieve fast, transparent & high-quality construction assets.
Public Speaking & Mentoring
Hana has engaged in public speaking at various universities, companies, and education platforms, focusing on topics related to Education, Technology, and Women Empowerment.
Illustration Design
Some digital illustrations:
Some hand sketches:
Some paintings:
Research & Service Design
Collaboration with the Indonesian Ministry of Cooperatives and SMEs, and Somia Design Agency.
Company-wide research regarding how to implement human centered design in Traveloka.
Interior Design
Featuring Hana's interior design portfolio for a previous client, a 5-star hotel in Surabaya.
