UI/UX: Customer-Facing Design Projects | B2B Design Projects
GoMart, an Indonesian on-demand grocery delivery service, experienced a significant drop-off rate in the Home page to merchant page funnel, especially among early and untouched user segments. Following redesign, we successfully increased the visit-to-book conversion from 7% to over 20% since July 2021.
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Revamped voucher flow for Flink, a leading instant grocery delivery app in Europe, aiming for a scalable and user-friendly voucher service. Objectives include reducing abandoned carts and delivering mutual benefits for customers and the business.
To minimize user drop-offs (caused by unavailable searched restaurants) and enhance the discoverability of GoFood merchants, I crafted a new Query Understanding experience for unavailable merchants. This initiative led to a notable 2.3% increase in the overall conversion of users entering the search & discovery channel.
Groceries - Foodpanda operates in Asia Pacific and Europe. Last year, only xx.x% of users who entered the Service Details Page (SDP) proceeded to Checkout (CO), with xx% accessing from DMart and xx.x% from Shops. To enhance consistency and boost conversion rates, I revamped the experience for both dark stores and shops.
UI/UX: Customer Facing Design Projects | B2B Design Projects
B2B Design Projects
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I built a B2B e-Procurement platform from scratch to digitize the traditional procurement process, opening a new revenue segment for Tokopedia. Additionally, we enhanced procurement team efficiency across the entire process, from discovery to negotiating, purchasing, RFQ, and billing.
Developed an inventory sync dashboard empowering non-EIM integrated merchants to autonomously update their inventory. This initiative has consistently upheld a fulfillment rate exceeding 95% since 2020, positively influencing overall customer satisfaction, as reflected in the BCR.
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Transitioning from SKU to merchant-centric, 200+ shoppers in Indonesia were onboarded to facilitate customer fulfillment. I developed a comprehensive platform for these shoppers, enabling order picking and communication with Drivers, Customers, and Cashiers from scratch. The Merchant app is actively utilized by over 5000 of our partnered stores.
Designing a construction management app for AMODA from scratch, an app that democratizes the construction process and enables everyone to achieve fast, transparent & high-quality construction assets.
Public Speaking & Mentoring
Hana has engaged in public speaking at various universities, companies, and education platforms, focusing on topics related to Education, Technology, and Women Empowerment.
Research & Service Design
Collaboration with Kemenkop UKM Republik Indonesia and Somia Design Agency.
Company-wide research regarding how to implement human centered design in Traveloka.
Illustration Design
Some digital illustrations:
Some paintings:
Some hand sketches:
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Interior Design
Featuring Hana's interior design portfolio for a previous client, a 5-star hotel in Surabaya.
